This, folks, is a little snippet of the future: Tate Liverpool, one of Europe's premier art museums, has teamed up with an innovative virtual merchandise startup to promote an upcoming Picasso show with virtual iPhone gifts.

The idea is to promote the Picasso: Peace and Freedom exhibition, due to start on May 21st, in an innovative and very engaging way. Little World Gifts is the startup concerned, and they specialize in advanced virtual gifts that are much more than those cheesy 64-by-64 pixel gifts that dot social networks like Facebook: Think interactive graphics, and tailored apps.